You can engage your customers in many ways, such as with Christmas-themed posts, images, videos, and surveys. Make an informative video showing your customers how to wrap and prepare their gifts, for instance. Besides giving away gifts, you can also hold competitions and spotlight your products during Christmas time.
Several brands use influencer marketing to promote their holiday products. Approximately 17% of companies spend more than half their marketing budget on influencers. Influencers tend to share many social media channels about upcoming holiday shopping events, generating buzz around your brand.
The holiday season is when shoppers look for deals on gifts, travel, and even food. Businesses can take advantage of this extra spending motivation by offering promotions during the holiday season.
Your audience might find tweeting out sappy messages full of holiday cheer strange if your usual social media stream consists of snarky jokes. Consider your brand as you celebrate the holidays. If you communicate with humor frequently, include puns in your holiday cards.
This might seem obvious, but it is the most important. There's no denying the Christmas spirit is a huge part of the holidays. Adding winter specials, festive add-ons, blog posts, or even a Christmas-themed gallery to your hotel's website will allow you to anticipate the holidays and the special offers your hotel can offer. Be sure to decorate the hotel, especially the lobby, the front desk, and the restaurant and why not, give each room a festive touch? It will certainly get travelers in the holiday spirit and they will appreciate the extra effort.
This is the time to focus on offers, coupons, giveaways, and promotions. There is no way you can fall short with this strategy, can you? Most hoteliers have gotten on board with it, so you can't fail, can you? When you don't offer your guests a little extra something during their holiday stay, you may end up losing bookings. Remember that there is so much competition out there, and travelers have a wide range of options to choose from. You don't necessarily need to invest a lot of money to implement special offers. Hoteliers can get creative with holiday promotions such as free spa access on Christmas day or a special holiday dinner, or the chance to win something special through a raffle. Everyone looks for a discount during the holiday season. It might also be a good idea to offer limited promotions since studies show that human beings are more likely to value a scarce object than one that is plentiful. Thus, you can expect the demand for a one-time offer to exceed your expectations.
You're ready to organize a few special holiday events once you've got your decor in place. When it comes to the winter holidays, staying at your hotel can't just be another day at work. It is possible to plan many events that are sure to attract more travelers and delight guests. There is everything you need to have a successful Christmas party, New Year's Eve, or thematic Christmas movie night. A variety of options is a big plus in the eyes of travelers, especially at this time of year. It's not always possible to enjoy outdoor activities due to the weather, so you have to bring the entertainment inside in many places around the world. Be sure to take advantage of the buffet as well. This is the season to go big with seasonal dishes and drinks: Christmas cookies, cakes, hot chocolate, mulled wine, and special cocktails! Also, make recommendations to your guest if there are special events taking place in your area, like Christmas fairs, plays, concerts, etc.
Your personal preference should not interfere with your hotel's strategy, even if you're not a big fan of winter celebrations. Grinch is not liked by anyone, and everyone expects a bit of holiday cheer when they're away from home. Take your guests' opinions and expectations into account - you can use the ghost of Christmas past to review your last year's performance by looking over the guest feedback you received after the holidays. Did you do anything right? What did you miss? All this information can be found in your guests, and you can adjust accordingly to ensure that this will be the most successful year yet.
As we mentioned, the Grinch is not a desirable character, and similarly, restaurants should not overdo the festive arrangements in either restaurant. A minimalist restaurant theme with Christmas pops and highlighters would be cool. It should also be super colorful, cheerful, and festive. It’s critical to find the right balance and not overdo or overcrowd things. The smallest touches and details, maybe a Christmas tree in the lobby and that’s all you need to make an impression.
During the festive time whenever the restaurants mark for a celebration, they should put in extra effort in terms of marketing and promotions. The restaurants would have been best decorated for the Christmas festival sale with lots of gifts and promotions planned, it all goes in vain if not properly taken to the Internet audiences. Make sure the restaurant properly advertises its marketing plan and promotions louder to its target audience by means of social media promotions.
These are all the checklists you don't miss to strategize in your Christmas marketing plans. In addition, these do and don'ts will help you to increase the customer base and likely to return to your restaurant in the future.
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