The Art of Writing a Restaurant Menu - That Sells More Food

Restaurant Menu writing protocol!

Your menu provides a lot of information about your restaurant to your guests. Do not consider a menu to be merely a list of food and beverage options, for it encompasses so much more. How you write your menu speaks volumes about your restaurant. An effective menu is also an effective tool for attracting new customers. The importance of menu design and writing is still underestimated, so a strong menu can give you an edge. Establish your brand and compel customers to try your dishes by taking advantage of this event.

How to write a restaurant menu?

The proper restaurant menu when curated with the below following hacks can bring in more footfalls to the restaurants as well as drive in more sales to the restaurants and thereby increase the sales revenue.

Organize the dishes strategically

When placing your menu items, strategically use some psychological tricks by trying to understand the cues of the restaurant menu readers. Recent studies have shown that people tend to look at menus in a similar way. You can use this technique by placing a dish you want people to focus on under a high-quality dish (usually located near the top of the menu).

Plan and organize the menu dishes strategically!

How do you do that? Due to people's tendency to glance at the expensive, high-quality dish and then lower their gaze in search of a more affordable option. You shouldn't also list your dish at the bottom of the menu or in the lower-left corner. People don't pay attention to these places. These places are better suited for kids’ meals. Hence it is better to organize the menus strategically based on the readers' cues and psychology.

Readability of the restaurant menu

Do not use tiny fonts and big words while curating the restaurant menu. The menu should be easy to understand for every guest. The big words and the improper fonts may confuse the readers and we don't want the mess to have and give the readers a great confusion there. It is important that the menu be easy to read, both in terms of its language and design. Keep the fonts readable and use everyday words to describe and name the dishes.

Please be descriptive!

Language that invokes emotion and describes the dish can make your dishes sound irresistible. Your meals should be described in a way that makes the guests want them more.

Cornell researchers studied the effect of descriptive menu labels on sales and found that they increased sales by as much as 27 percent. Use words like "scrumptious," "delicious," "Yummy," "mouth-watering," and so on to achieve that effect that drives the attention of the readers and sells more food.

Include descriptive words about the menu and the ingredients used. Be sure to mention that the ingredients come from fresh ground or that the vegetables are directly sourced from the local farmers which indirectly means they are fresh. When it comes to your menu items, descriptive writing can make all the difference in the sales and bringing in more new customers to the restaurant.

Categorize the restaurant Menu Items

Menus are to be arranged in a smart way to facilitate faster customer service and reduce table turnaround time. Although it may seem obvious to separate entrees, main dishes, and desserts and about restaurant signature dishes. You can create categories based on the type of dishes (Italian, Mexican, Local, Chinese,etc.) and it is recommended to smartly arrange the menus based on the restaurant signature dishes, most popularly purchased menu in the restaurant and beverages.

If you want to improve the menu experience for your customers, consider how the items can be organized systematically. It is important that customers can find the perfect dish quickly and easily while browsing the menu with complete ease.

Match the Writing with Your Restaurant's Personality

Make sure the menu reflects your restaurant's unique personality. Menus that are logically sequenced and written in a systematic manner will make your restaurant stand out more. You can name your dishes in accordance with the theme of your restaurant, for example.

Be transparent with pricing.

Some restaurants use the tactic of "nested pricing" by listing the pricing right after the description ,but transparency may be a better choice to build loyalty and trust among the customers. Making your prices ambiguous won't help you build a loyal clientele. Be upfront about your prices. The best and most transparent place to find prices is on the right side of the menu. The rounded price strategy is used by many restaurants, whereas direct pricing is used by others. The pricing needs to be very fair!

Include a Manageable Number of Dishes

Customers may become overwhelmed or even confused if there are too many choices on the menu's and the judging becomes difficult like what to try or what not. Hence it is recommended to give them a few choices which include the restaurant signature menus. Several customers will have to be turned down by the time they decide what to eat. Provide a reasonable number of options on your menu. If possible, don't let the number of dishes in each category exceed eight.

Let the Layout Reflect Your Business

The colors, fonts, and design of your restaurant should all represent your restaurant's brand image. The layout of the menu can help to make your restaurant stand out & be in your customers' hearts forever. Create a unique and complete experience for your guests by showcasing an appealing and appetizing restaurant menu card. Printing a restaurant menu that is aesthetically pleasing is essential since people are visual beings.

Make Regular Updates

Menu prices should be changed periodically so that there is some flexibility in the menu. Your menu should evolve as your dishes do with new menu inclusions and pricing changes. Updating your menu periodically will demonstrate your commitment towards your guests. There is no need to rewrite the entire menu to make one change. You just need to modify the base to accommodate the updates.

Edit and Proofread

Be sure that no writing mistakes are concealed in the restaurant menu card before making dozens of copies of the menu card. To ensure that copies are free of spelling errors and grammatical errors, it is recommended that they are proof read by professionals before being made.Even though proofreading seems logical, you may face a spelling or grammar mistake. Thus, you should read, reread, and double-check the menu card before finalizing it. Hire an academic writing service or ask someone on your team to proofread it for you.

To conclude!

Menuma Print, with our in-house team of experts, helps you make your menu more powerful which is as simple as applying some valuable tips. Take advantage of this opportunity and boost your sales with an effective menu. You will reap the benefits of the time and effort you invest in creating the best menu in the end.


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