Most of your customers locate your restaurant online through mobile phones and they could be searching the reviews about the restaurant, phone number, address of the restaurant, and the restaurant signature menus. According to the survey result, most customers locate the restaurant using their smartphones. Hence for bringing in the customers and making them come back, the restaurant owners and the marketing managers should focus more on mobile marketing strategies.
Mobile marketing is all about targeting mobile users through innovative marketing strategies. Most of the web traffic for the restaurant website portal comes from mobile users and thus the mobile users started to place their orders online through mobile applications rather than dining in.
Whenever the person searches for good food and a restaurant nearby, the customer uses a smartphone to get to the nearby restaurants. And if you are not implementing the right mobile marketing strategies there are high chances that you lose your customers and hence implement mobile marketing strategies. It should get the attention of the customers and start gaining online attention.
For the restaurant to have a presence online, the website needs to be mobile optimized and user-friendly. Creating a mobile-friendly website drives sales and increases the website footfall. Your customers should easily locate your services online and the website should be responsive and load faster with the required data that the customer expects.
The website should highlight the signature menus, location of the restaurants, support mail, contact number, special deals, and also your social media handles. The website should perfectly fit the mobile screen of the customers with a good user-friendly interface. Hence websites should be developed and that must be highly responsive and mobile-friendly.
To present your businesses to the world Internet audience, the restaurants should mark their presence on social media to drive sales and for brand visibility. Through social media platforms, businesses can connect with their audiences and be highly interactive with their potential customers. We are in the era of Digital marketing, restaurant owners can hire a digital marketing person in-house to strategize their business online and the marketer can promote your products or services to Internet audiences by running Google and Facebook ads. The digital marketer helps you to generate new leads and helps the restaurants gain food clients. Social media managers can post some drool-worthy pictures on their social media handles with the right hashtags.
By using social media tools your digital marketer can target your business to the right set of audiences by implementing geo-targeting.
- With the implementation of Facebook ads to target the right set of geographical audiences.
- Target food-based groups based on your audience's interests.
- Targeting the specific geographical location
- Write good ad copies using local languages and target the audience in and around the restaurant.
SMS marketing is one of the important strategies of mobile marketing and the marketing managers can leave an SMS with the current deals and promotions to the target audiences to gain more food clients. It is a smart technique to promote the Brand’s products and services via SMS.
- Table reservation reminder
- New menu addition
- To inform deals and promotions
- Festive deals
- Home delivery services
- Booking services are available for birthdays and any other celebrations.
Another great marketing that works wonders is content marketing. The restaurants with the help of content creators can come up with unique content concerning food and cuisines. Come up with interesting blogs and eventually while your customers read through, they get to know more about your restaurant. Also, try to include the deals and festive offers in the content.
Gone are the days when contact books were the source of customer data, now Google serves its purpose. Customers can easily get to know about your business via Google my business page. Make sure all the information provided is truly authentic regarding your restaurant's working hours and the menu information.
Food blogging and Vlogging are the trends of the hour, restaurants can collaborate with food bloggers who are called social media influencers and they can easily promote your products and services to the right target audience.
Hope this blog will shed some light on mobile marketing and its importance in driving business and footfalls. Kickstart your growth of the restaurant with these interesting mobile marketing hacks with the delivery of good food. It can drive more sales and bring in more walkin's to your restaurant.
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